Case Studies
American talk-show host Oprah Winfrey calls it, "One of the country's best kept shopping secrets." It is the Unclaimed Baggage Center (www.unclaimedbaggage.com), selling unclaimed airline luggage. Started by an Alabama couple as a local part-time business in 1970, the unique store now covers more than one city block and includes all the amenities of a mall. The Unclaimed Baggage Center today sells over a million items per year. About 60% of the merchandise is clothing with the balance of the store dedicated to cameras, electronics, sporting goods, jewelry, designer optical, books and of course, luggage. The vast majority of items are from unclaimed baggage which, after at least 90 days of intensive tracking by the airlines, are declared unclaimed. The Unclaimed Baggage Center not only has a web site which helps the public to find the store, but web site visitors can also browse and purchase selected items online. Needless to say, this one-of-a-kind store has attracted a lot of attention. Says web master Ronnie Harrison, "Because of the unique nature of our company, the Unclaimed Baggage Center, we have different news stories that run all of the time about our store." With the national coverage of media like The Washington Post and The Wall Street Journal, especially web site traffic increased rapidly and required quick and flexible fine-tuning and changes to the web site. This is where WebSuxess proved a professional solution: "WebSuxess has been a tremendous analysis tool (bandwidth, referrals, traffic, etc.) as we have prepared our website to handle the traffic," says Harrison. As both the web site and traffic expanded, WebSuxess helped to manage the growth every step of the way. To Harrison, performance and reliability were of crucial importance in that critical period. But WebSuxess passed the test, as the web master attests, "I can't get over how fast and 'bug free' it is. We have not had a single problem using it." To underscore the value of the helpful e-business intelligence solution, Harrison emphasizes, "We could not have survived the last few weeks of new stories (NBC and USA Today) without the product. Thanks a million!!!"
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